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FACEBOOK LIVE VIDEO: Meet Maxwell’s Truck Team at TMC 2017

FACEBOOK LIVE VIDEO: Meet Maxwell’s Truck Team at TMC 2017

| Jeff Brakley, Sr. Marketing & BDM — Truck, Heavy Transportation, Military & Aerospace

In Nashville this month, the trucking industry was under one roof at Music City Center for the 2017 TMC Transportation Technology Exhibition. Customers, friends and colleagues made a point to swing by Maxwell Technologies’ booth to connect with our team and get the latest on the Maxwell Engine Start Module (ESM) for reliable starting of heavy duty trucks.

A fleet customer was so eager to get the Maxwell ESM into his fleet, he called his dealer straight from our booth to order seven new Peterbilt Model 579 trucks with the ESM option. That’s seven more drivers on the road that will be able to count on the reliable starts our ultracapacitor technology provides, compared to lead-acid batteries, which have a reputation for leaving drivers stranded on the road whether it’s the effect cold weather or overnight drainage. The Maxwell ESM is also available on Kenworth T680 and T880 trucks.

Watch the Facebook Live video below to meet our team and get a view of this year’s exhibit floor. I go over our ESM booth demo, which shows how the Maxwell ESM replaces a battery in the battery box and connects directly to the starter to provide fast, efficient cranks.

Fleet managers who were getting a first look at ultracapacitors for engine starting tried out our return on investment calculator to discover how long it would take for the Maxwell ESM to pay itself off. A few attendees were wide-eyed at their results. One fleet manager input his dollar amounts for number of jump-starts per year and battery replacement costs and found that all the time, money and effort it takes for his fleet to maintain a truck’s lead-acid batteries can be paid back in 3.2 months by installing the Maxwell ESM.

In addition to demonstrating the technology and answering customer questions in the booth, I attended multiple Task Force meetings with my colleague, John Cathey, our newest customer support engineer. In the S.1 Electrical Task Force I serve as chair to develop a new recommended practice (RP) titled, "Troubleshooting 12-Volt Cranking Charging Systems with Electrochemical Capacitors.” This is a new Task Force which will work toward finalizing the RP at TMC’s 2017 Fall Meeting in September in Orlando, Florida. This RP defines the troubleshooting steps necessary when diagnosing starting and charging system issues when an electrochemical capacitor (ultracapacitor) is integrated into the vehicle.

I also presented a draft TMC Future Truck Position Paper: 2017-1 titled, "Future Energy Sources for Commercial Vehicles.” This paper was jointly developed by the S.11 Sustainability & Environmental Technologies Task Force and the Future Truck Committee.  This paper looks at alternate energy sources such as solar and regenerative braking energy and what steps should be taken to integrate these alternatives for commercial vehicle operations.

If you weren’t at TMC this year and have questions about Maxwell’s ESM product offering, send an email to We look forward to answering your questions and helping get your fleet up to speed with our engine start technology.

TMC 2017

JeffJeff Brakley
Jeff Brakley, Sr. Marketing & Business Development Manager — Truck, Heavy Transportation, Military & Aerospace
About this author

Jeff Brakley has contributed to the development of the Engine Start Module (ESM) from its inception. He is a member of SAE International and an Associate Corporate member of the American Trucking Associations (ATA) and the Technology & Maintenance Council (TMC). Jeff serves on the S.1 Electrical & Instruments Task Force, and recently contributed to the SAE J3053 Task Force to develop the Heavy Duty Truck Electrical Circuit Performance Requirement for 12/24 Volt Electric Start Motors Recommended Practice.

Throughout his 30-year career, Jeff has held both engineering management and program management positions for several leading national defense contractors and commercial companies, including General Dynamics, Martin Marietta, L3 Communications and Ametek Programmable Power. Jeff holds a Bachelor of Science in engineering from Purdue University and an MBA in technology management from the University of Phoenix.

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