PHOTOS: Maxwell Meets with the Best in Trucking at Technology & Maintenance Council and Work Truck Show
March 07, 2016 | Yayoi Suzuki, Marketing Communications Manager
Last week, Maxwell Technologies attended two major shows in the trucking industry: the Technology and Maintenance Council (TMC) and the NTEA Work Truck Show. Both shows gave us the opportunity to showcase the Maxwell Engine Start Module (ESM) lineup to a wide range of attendees in the world of trucking, from OEM executives to fleet managers to truck upfitters.
TMC is the largest yearly event held by the American Trucking Associations. Held this year in Nashville, TMC combines a trade show, truck technology study group sessions, technical meetings and more. Maxwell had a 20' x 20' booth on the main aisle of the show floor, which showcased the ESM ULTRA 31/1800, as well as our announcements with Kenworth and Peterbilt. Many visitors were drawn to the booth by the live demo of the ESM, which shows the ESM connected in parallel with three Group 31 lead-acid batteries to crank a truck engine.
On the first night of the show, we hosted a reception where we received potential new customers, as well as current customers and members of the press. In addition to our booth presence, Maxwell employees who are TMC members presented on ultracapacitor/electrochemical capacitor technology in the S.1 Electrical and Instruments Task Force and the S.11 Sustainability and Environmental Technology Task Force and Future Truck Committee.
Our booth message at the NTEA Work Truck Show reminded visitors, "It's not a work truck if it's not working." The ESM ULTRA 31/900, which provides rapid, reliable starting for medium duty trucks, was featured in our booth. We spoke at length with work truck fleets and upfitters (companies that design and install equipment onto utility and other work trucks). Our employees participated in several media briefings with key trucking publications as well. The ESM ULTRA 31/900 was also featured in the NTEA Product Spotlight section.
We had an exciting week and look forward to continuing our conversations with the trucking industry.
Marketing Communications Manager
About this author
Yayoi Suzuki joined Maxwell Technologies as marketing communications manager in June 2012. Prior to joining Maxwell, she worked in the wireless and IT solutions industries and held marketing positions at Kyocera and Toshiba. A near-native San Diegan, she has a Bachelor of Arts in sociology from Grinnell College and a Master of Arts in sociology from the University of California, Los Angeles.
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